In 2018, the Ministry of Youth in trough Imbuto Foundation selected the 29-year-old entrepreneur for the Art-Rwanda Ubuhanzi skills training, which aimed to equip individuals with the tools to establish profitable and sustainable businesses.

"The training changed my life forever. It helped me see ways to expand my business beyond mere sustenance," said the artist, based in Kigali.

Sezerano, a graduate of Nyundo Arts College in 2012, began repositioning himself as an entrepreneur through the Sezerano Art company on various social media platforms.

"The marketing skills I acquired from the Art-Rwanda Ubuhanzi programme enabled me to tap into potential clients. We learned about marketing, social media strategies, sizing, and framing portraits," he commented.

Although Sezerano possessed painting skills, he realized that being a successful entrepreneur required more than just artistic prowess.

"I knew what to do and had quality artworks, but I lacked the knowledge to manage my skills for business purposes," he admitted, noting that if the ministry had provided him solely with capital and not entrepreneurial skills, his progress would have been limited.

Sezerano found buyers at different locations, particularly tourists, but he struggled to identify the appropriate context for each artifact depending on potential buyers in a particular place.

"I once sold a painting of a hen for $80 to a tourist in 2012. It was a significant milestone for me. However, it was after the Art-Rwanda Ubuhanzi training that I began creating more art pieces targeting specific categories of people, such as non-Rwandans."

Armed with his newfound skills, Sezerano Art expanded from a home-based operation and now employs five individuals, three of whom are permanent staff and two freelancers.

Last year, the company recorded over FRW 15 million in net profits from both formal and informal sales, according to the CEO.

Sezerano's next plan is to establish a school offering art and entrepreneurial training, helping artists smoothly transition into the market after completing their studies.

"Through the marketing training in the Art-Rwanda Ubuhanzi programme, I realized that working and profiting from work are distinct," he observed.

"You may be a talented artist with remarkable creations, but without marketing skills, you may lag behind other artists who are successfully monetizing their work."

Sezerano Art Ltd now exports artistic boards to the United Kingdom and boasts stands at prominent locations such as Kigali Arena, Kigali Business Centre, Imbuto Show Room, Rwanda Museum, and others.

"My local buyers mainly include tourists, Rwandans looking for gifts, hotels, and various institutions seeking decorations or presents for their visitors."

Sezerano mentioned that he has never sought traditional employment or presented his educational qualifications anywhere. He believes in the reality of working hard and effectively marketing one's products, rather than relying on employment by others.

"Young people shouldn't shy away from entrepreneurship. Starting may not be easy, but it's simpler than searching for a job, particularly when equipped with entrepreneurial skills."

Since its inception, Art-Rwanda Ubuhanzi has provided support to numerous young artists, offering both skills and capital to nurture their talents."