Arts Promotion Directorate

The Arts Promotion General Directorate is responsible for a broad range of initiatives aimed at advancing Rwanda's creative industries.

Key responsibilities include:

  • Designing and executing comprehensive policies that foster growth and innovation within Rwanda's arts sector, ensuring alignment with national creative economy policies and strategies.

  • Facilitating the development of artistic start-ups by providing training, mentorship, and access to resources, supporting their sustainability and fostering innovation in arts-related businesses.

  • Promoting Rwanda’s visual arts, craft, performing arts, literary arts and design industries both domestically and internationally by enabling artists to participate in exhibitions, trade fairs, and collaborative projects.

  • Strengthening arts federations through the organization of training programs, workshops, and mentorship aimed at enhancing leadership and organizational capabilities within the creative community.

  • Implementing monitoring and evaluation mechanisms to assess the effectiveness of arts programs, ensuring they align with strategic goals and continuously improve key performance indicators (KPIs).

  • Advocating for policies, incentives, and investments that support the development and sustainability of the arts sector, while also seeking funding and international support.

  • Ensuring the arts sector operates under established legal frameworks by regularly updating and enforcing regulations, standards, and guidelines in accordance with national and international laws.